Effective SEO for Lawyers: Implementation Options

 You have two options. The first is to try to perform SEO-optimization of the site and do the promotion yourself. The second is to turn to specialists and delegate work to experts in this field.

Option number 1. SEO promotion on your own

In theory, you can do SEO services yourself. The question is, do you have time for this? Do you have enough experience to do everything right?

Here is just a basic list of work that needs to be done:

1. Compose and structure the semantic core. Collecting a list of relevant keywords and phrases of different frequencies is necessary and correctly distributing them between pages.
2. Create and publish unique content for the site. Literally, for each page and service, you need to write unique and high-quality texts with occurrences of relevant keywords. It will be useful to regularly add fresh articles to the blog or to the site's news section. The problem is that writing good (from an SEO point of view) copy is more difficult than it seems. But you still need to make these materials interesting and useful because you write not only for search robots but also for people. You will have to learn how to use various methods to engage potential customers, work with triggers, create content based on UX / UI trends, etc.
3. Check the site's technical condition and correct errors if necessary. This is one of the most difficult stages because, without the appropriate knowledge and experience, it is best not to try to internally optimize the site and fix technical errors. Of course, you can read the Google Webmaster Guide, but it's too naive to think this will be enough for you to optimize yourself. There is a great risk of making things worse.
4. Expand your online presence. It's not just about building a link mass by buying links on third-party sites. It will be useful to add your law firm to various aggregators and directories, actively blog and sharpen articles for SEO, and motivate clients to share reviews (including on other sites).

Now think seriously, are you ready to do all this? Will there be enough time for the main legal activities? Very unlikely. It is physically impossible for one person to perform all these tasks qualitatively and systematically promote even a small site. Only teamwork will have a positive effect and consolidate it.