SEO CONSULTANT What exactly is SEO?

SEO stands for Search Engine Optimization, which in Spanish translates as Search Engine Optimization. In any Digital Marketing Plan, SEO is one of the fundamental pillars to consider.

I don't want to bore you with technicalities, so I will explain what seo guide can do for your business.

In the market, apart from Google, there are other search engines such as Bing or Yahoo, although, in the US, Google comes to take more than 90 % of the market share; so it is very likely that you will often hear the term SEO associated with positioning your website in Google. 

But remember that search engine optimization work has its results in different search engines. However, from now on I will focus on talking about Google as the main search engine in the US.

Google, as a search engine, offers its users a service focused on responding to queries and searches carried out by its users. To do this, it continuously scans the network in Search of information that it classifies and orders according to its famous algorithm that no one knows how it is composed.

The searches that users carry out in Google Search are based on words and phrases we use to find what we are looking for. These search terms are called keywords or keywords in SEO jargon.

Based on the query made, Google searches its database and shows the user a classification in its Search that responds to the user's search intention.

More than 60% of clicks to web pages are within the first three results. And within the first ten results is more than 90%. So it is rare for a user to go beyond page 2 of Google Search to find the answer he is looking for.

Once Google shows its result to the user, it must be taken into account that at the top, it usually places 2 or 3 sponsored ads (paid advertising) and below this is what we call organic positioning.

All the websites that appear organically positioned are not paying anything to be there, if it is not Google itself that gives them that position by understanding that their content is relevant to satisfy the user's search intention.

Taking these data into account, you will understand the enormous importance for a business to be well positioned in the first places of Google Search; for all those search terms that your potential customers most commonly use.

The work as a professional SEO Consultant consists of identifying these most important search terms and optimizing your website so that Google considers your content the most relevant compared to your competitors and positions you as high as possible in its classification.

Every expert in SEO positioning must handle a double aspect:

• On the one hand, all the technical aspects of web optimization
• And on the other hand, orienting the content to satisfy the user once they reach the content from Google.

It is useless to reach the top positions based on technically optimizing the web for Google if the user, when accessing the content, seems irrelevant or brick and immediately goes back to the Search to click on the next result.

This entering and exiting quickly to click on the next result is what is known among SEO positioning specialists such as Pogo Sticking and Google is able to quickly identify it and make you disappear from the top positions and go down to the hell of Search.

When working on the SEO of a website, an expert in web positioning will try to maintain the delicate balance between optimizing for the search engine and offering a satisfactory response to the user.